One of the more unusual ways to self-promote
A police force has taken delivery of a new patrol car – with
advertising slogans for a bestselling crime writer emblazoned all over
In the first commercial deal between an author and
the police, a £9,000 Hyundai Getz will soon be patrolling the streets
of Sussex, embellished on all four sides with the name of Peter James.
series of Brighton-based Roy Grace novels has sold more than three
million copies worldwide and been translated into 30 languages.
Mr James and his publishers Pan Macmillan have agreed to sponsor the
Brighton and Hove policing division’s new five-door saloon.
While I wouldn’t go so far as to expect LAPD patrol cars to be sponsored by Michael Connelly anytime soon, I suspect more than a few enterprising writers with money to burn might be wondering how to co-opt this idea for themselves…