A fundamental exercise

Now this is a marketing strategy to embrace. Always on the lookout for innovative ways to raise awareness for books, M.J. Rose — marketing doyenne, blogger, and primarily the author of books including THE HALO EFFECT (now out in a mass market paperback version) — has enlisted the fine folks at Vidlit to create a new short piece promoting the book. And for every site that links back to the Vidlit, $5 will be donated to Reading is Fundamental, a non-profit literacy organization.

And like Ron says, pretty soon every author’s going to want his or her own trailer….